Nestled in the heart of Kansas, Neodesha may not stand out on a map, but it carries a legacy as a former oil town. With a modest population of around 2,100, Neodesha is situated approximately 100 miles from major cities like Wichita, Topeka, and Tulsa. Although it once boasted a thriving economy fueled by the discovery of oil—marked by its iconic 65-foot-tall oil drilling tower—this small community has seen better days. A significant downturn began when the Standard Oil refinery closed its doors in 1971, causing the population to plummet by half almost overnight. Local leaders, including Mayor Devin Johnson, have watched as their community dipped into a slow decline similar to many rural areas across the United States. Johnson emphasizes the importance of growth for survival: “If you are not growing, you are dying.”
Neodesha reflects a larger narrative facing countless small towns: the challenge of aging infrastructure paired with dwindling populations. As jobs vanish, the allure of relocating to urban areas for better opportunities becomes irresistible for many. Unfortunately, this results in reduced investment in housing and local services, which further accelerates population decline. The lack of youthful energy and families in the community poses significant difficulties in maintaining vibrancy and economic sustainability. Mayor Johnson articulates a common sentiment among small-town leaders, advocating for proactive measures to reverse these trends. The notion that “if you are not growing, you are dying” rings especially true in such contexts.
In a bid to reverse this troubling trend, Neodesha has partnered with MakeMyMove, a cutting-edge online platform that connects potential residents with communities eager to draw them in. This initiative is not just about attracting newcomers; it’s about creating a structure of incentives that can genuinely impact decision-making for families pondering their next move. Neodesha’s plan includes remarkable offerings such as waiving state income tax until 2026, property tax rebates, and child-care assistance—all geared towards making family life more feasible. Additionally, local scholarship programs like the Neodesha Promise offer up to $15,000 in student loan repayment, bolstering its appeal to younger families.
Evan Hock, co-founder of MakeMyMove, notes that over 30 individuals are already in the process of relocating to Neodesha since the initiative’s launch, indicating the community’s efforts are beginning to bear fruit. With over $1 million awarded in scholarships since the program’s inception, local ties are being cultivated and renewed. Notably, the scholarship is not limited to residents; it extends to any graduating student from Neodesha High School in good standing. Community member Ben Cutler, who invests in the scholarship, sees this as a step toward building a welcoming environment for families.
While financial incentives are pivotal, Neodesha recognizes that creating a long-term viable community also necessitates infrastructural investments. Therefore, the town is ambitiously planning the development of hundreds of new residences, including homes, apartments, and duplexes, alongside commercial and retail spaces. Revitalizing historic buildings on Main Street is an important aspect of transforming the local culture to attract newcomers. Mayor Johnson aptly states that balancing the appreciation of existing resources with future development is crucial for the community’s survival. “We’ve got to cherish what we’ve got but make sure we make Neodesha an attractive place for people to come,” he said.
Neodesha’s push for revitalization is mirrored by similar efforts across the country. Many municipalities are responding to the trend of urban flight as residents seek more affordable living spaces. For instance, Topeka’s relocation incentive offers options up to $15,000 for homebuyers and renters—a similar approach to that of Neodesha. Regions like West Virginia are providing cash incentives as well, with programs that include access to coworking spaces and outdoor activities for residents willing to relocate for a minimum commitment.
According to MakeMyMove, communities can often see quick returns on their investment in these incentive programs, often recovering costs within the first year. However, Hock emphasizes that financial incentives alone are not the driving force behind relocating; a sense of belonging and community engagement is critical. Families are increasingly seeking not just a house, but a home—an environment where they can thrive socially and economically.
Success stories begin to emerge from the initiative, one being Kaitlyn Sundberg, who relocated from Southern California. After facing mounting challenges in affording a home and living with in-laws, Sundberg and her husband seized the opportunity presented by their job search that led them to Neodesha. They describe their new environment as family-friendly, highlighted by scenes of children playing outside, which resonated deeply with Sundberg. Her personal journey not only underscores the community’s welcoming spirit but also reflects the broader trend of people escaping urban pressures for quieter, more supportive environments.
As Neodesha navigates its path toward revitalization, it stands as an example of how small communities can creatively contend with modern economic challenges, making strides to become attractive for new residents while forging deep connections to those already in the area. Through strategic initiatives, infrastructural investment, and a commitment to quality of life, towns like Neodesha offer a glimpse of what small-town America can achieve amidst the complexities of contemporary living.